Note: Workflow subject to change to suit your project’s needs.

Research and Discovery

Based on your project brief we will:
• Assess project goals, target audience, brand, style, and tone of design
• Perform competitive analysis of similar sites/projects to provide background on the site’s competitive landscape
• Identify and outline areas where we can exceed your original project expectations
• Recommend solutions to potential issues in the brief

UX Design/Wireframing

Rapid prototyping allows us to set exacting guidelines for our Visual Prototyping and Design stages (below). We establish your desired site structure and provide you with schematics for all key pages/templates. These designs identify the following basic elements and their rough position within a page:
• Headlines/text
• Buttons, forms and navigation
• Content images
• Other relevant items

Visual Prototyping

Using data acquired during Discovery regarding target audience, perception of brand, its style and tone, we provide you with two or three variations on the site’s visual design. Upon your review, we choose the final concept, or proceed with further prototyping until our final design meets your expectations.

Visual Design

We apply the established visual concept to the site’s key templates. Resulting comps are presented and, if necessary, modified based on your feedback.

Style Guide

Once design of all key templates is finalized, we prepare a detailed specifications document to serve as a master guide during development. This document will outline the following information:
• Layout
• Fonts
• Colors
• Web elements
• Graphics
• Photo treatments


At this stage, we prepare and optimize images used in development


Our development team creates an alpha version of the site (functional but with possible errors/omissions) for your internal review. During development, the alpha site resides on our test server and access is password-protected. Based on your feedback/QA, we then produce a beta version of the site. Once we complete development, we transfer the site to your hosting environment.


We provide any training required for the use and maintenance of your site.


Bring out the champagne! We remove all password protection and the site goes live! During the first week, you report any performance-related issues and we provide appropriate solutions.